6 Reasons Why Your Business Needs a Responsive Website?

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Mobile responsive website design- although the topic needs no introduction, but for those having lesser knowledge about website designing we can drill in the discussion about what is mobile responsive website and explain the responsive web design importance.

What is Mobile Responsive Website?

When the websites came into existence it was never thought that one day there will be a device called mobile phone which will become a popular medium for making online searches. Since the time the websites have gained importance the mobile phone has become equally powerful and indispensable.  Earlier when the websites were made they were not compatible with the mobile screens. The mobile users had to zoom in and out to see or read through the website. It was really tough and a bad visual experience. 


With the growing demand of mobile phones separate websites of the same company were made that were mobile friendly. But with the passing time and introduction of various screen sizes it became even more challenging. This led to the establishment of the concept of responsive website development, to ensure your website offers an experience tailored to handheld devices (without creating a separate app).


A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing.

A mobile responsive website includes design elements such as:

  • Readable text without requiring zoom
  • Adequate space for tap targets
  • No horizontal scrolling

A responsive website has a fluid and flexible layout which adjusts according to screen size. The importance of mobile responsive web design is that it offers an optimized browsing experience. Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.

1. Responsive Web Design Importance

Mobile phone is in every hand and more than 60% of total searches from Google are being conducted from mobile phone devices. This has made it highly important for the websites to be mobile friendly if the businesses seek to have a wider reach and recognition online. Almost 50% of ecommerce business is done through mobile phones. Responsive website design- indispensable for ecommerce.

If the website is not compatible with mobile phone it can really disappoint your users negatively affecting your traffic and conversions. 40% of users have gone to a competitor’s website after a poor mobile experience. Also incorporating this feature can set you apart from your competitors.

Google prioritizes its users and so it has formulated a list of algorithms. If any business or company wants its website to acquire a higher rank on search engines they have to check that the designing is done keeping in mind these algorithms. All the algorithms are meant to enhance the usability and the user experience of your site. A responsive or a mobile friendly website design is one of the main algorithm of Google named Mobile geddon.

By now you must have realized the importance of a mobile responsive website design. The next step is to hire a company that possesses experience and expertise in responsive website development and design. They offer nominal charges for responsive website development.  There are many other aspects signifying responsive web design importance.

2. Mobile Responsive Website Design Enhances your SEO Strategies

Currently the best way to fetch traffic and leads for your website is through social media platforms. 91% of social media users access social channels through mobile devices. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile.

3. Responsive Website Development Ensures Credibility

As stated above, if a website is not mobile friendly it frustrates the visitors. It gives a feeling that perhaps  the company is not bonafide.  This not just hurts your company reputation but also effects users trust upon you degrading your standard.

4. Mobile Friendly Website Design Loads Faster

Website that takes longer to load is a total digital disaster for its company as well as users. Internet users, generally those on smartphone devices and tablets love to get information in the quickest possible manner or else they bounce off to your competitors site. Responsive websites always load much faster than the website built for the desktop.

5. Responsive Website Development Increases Accessibility

The users can reach out to you easily, anytime from anywhere with the help of a few taps and without any need of electricity. This gets you closer to your targeted audiences. The users sometimes take the screenshots of your content for later reference. By this way they can connect with your website even in the absence of internet.

6. Responsive Website Development and Design Helps Clients to Manage their Website Easily

Whenever the clients want they can update and refresh their website without assistance of developer. They can make changes quickly and easily on mobile phones. Responsiveness takes much of the stress out of managing a business website.