The growing popularity or rather success of eCommerce has made it necessary to know dos and don’ts, some ethics, some rules, some limitations which everyone should understand and follow. There are many websites on the internet that describe the elements of a good website design but there are certain must-have features which though not much talked about, are important aspects every good e-commerce website design must-have. Here’s the list:

Page url’s

It is important to ensure that your URLs are organised in a way that makes them search engine-friendly, taking into account SEO ( Search Engine Optimization), and even the visitor should be able to understand what it could be all about! Each word in your URL should be separated by a dashdash and avoid the random scramble of numbers and letters.

Breadcrumb navigation

Breadcrumbs allow your customers to access your website. They refer to the depth of your hierarchical site by displaying assigned categories / tags / parent sites, created as html links. They could either use the symbols, i.e. parent pages of categories and tags, or some other common marking.


To grasp what the page is all about, search engines use crawlers. The photos, if any, are invisible and a blank area can be seen by the crawlers, nothing more. The ALT tag / attribute is used for details about the images. You can now get the hint, some definition, and use Google or other search engines to display it in their search results. If this is neglected, the result is obvious, despite efforts their site just does not rank on top

Optimize your headings

Ensure that one, and only one, H1 tag is used on your sites. H1 (header 1) tags are sometimes used as a page's main headline and typically include the primary keywords of the page. H1 tags should be used before other (H2, H3, H4) header tags. You can use the header tags in a hierarchical order. H1 tag text above H2 tag text, for instance, and H2 tag text above H3 tag text, and so on.

Errors can be disastrous

Owing to the impact they have on user experience, Google and other search engines look unfavourable on websites with errors. This involves broken links, 404 pages, figures that are obsolete, and more.

  • Sign up for the Webmaster tools and search for any page errors on a regular basis.
  • Setup a sitemap and upload it.
  • Set up the redirects required for pages that no longer exist.

Canonical tags

You may filter product category pages or search results by size, price, rank, colour, availability, or other attributes on most e-commerce sites. A new page is also loaded with a parameter appended to the end of the URL when a user filters the data.

You would like to apply canonical tags to these pages to prevent duplicate content problems.

A mobile friendly design

Google has always recommended Responsive Web Design (RWD) and is currently due to carry out a major update on April 21st that will work to rank higher for mobile-friendly pages.

Home page- Your site’s first impression

This is the window of the exhibition or display and he gets to see what you have to say.
Use big, attractive photos that represent goods, deals, and other promotions clearly.
Have parts for 'Best Selling',' Featured Items' and 'Recommended for you.

Social media integration on every page

On your web, search engines continuously track visitor actions. How they came to your site, whether they stay longer, chat, share before leaving, etc. As users search through your online store, sharing your content with their social media connexions should be very easy for them.

This not only strengthens your marketing campaign, but it also sends details about the success of your site to search engines, which is obviously a very important feature of SEO.

Although social signals are not a ranking signal theoretically your power and popularity are (particularly for e-commerce). You can earn backlinks and mentions around the web by winning social shares, which will help position you as an expert and further your SEO achievement.

Customer reviews are crucial

Customer reviews are important pieces of social evidence that confirm a transaction in the minds of your clients. It lets them see how the product appears in the lives of others when images are used, and gives them a practical (non-professional) view of the product in use. Plus, as they are actual, un-influenced ideas from fellow shoppers, customer reviews create confidence. 

Integrate blogs

A blog is a perfect way to educate tourists and increase traffic about your brand.
To allow visitors to easily 'like' or 'share' posts and items, use Facebook for feedback and use social networking links.