You can create a lengthy scroll of every available technique or technology available today when it comes to digital marketing strategies. Although you will probably hear a lot of suggestions that all or some digital marketing strategies are better than others, which are the most important ones?
You'll need to concentrate on nine specific areas to compete in the overly competitive digital landscape of 2020.
Search Engine Optimization
SEO is the process of optimizing your website so that for keywords and phrases relevant to your business, it ranks highly in search engine results. The more keywords you rank with, and the higher you rank, the more individuals your website and organization can see and become acquainted with. Look at SEO as a prerequisite when it comes to digital marketing strategies. Any member of your target group is intercepted, no matter where they are in your purchasing funnel. The explanation is that almost every user starts their search with a search engine for a new product or service. Did you know that 80 percent of consumers do their product research online?
Less than 10 percent of searchers advance to the second page of search results
Search engine marketing
You'll usually see it abbreviated as SEM if you're new to search engine marketing. It's a form of internet marketing where, through paid advertisement methods, you increase your SERPs. In this area, too, you would want an expert to support you, particularly one who has worked with Google Ads and search/display ads. You'll want to educate yourself first about how the process works in the case of Google Advertising. Google makes its Google Advertising easy to use with its commitment to customization, which you can enjoy the most. If you want graphic display ads, YouTube video ads, text-based search ads or in-app mobile ads, they let you choose. All of these will depend on your style of business and the targeted clients you need to reach.
With localized ad power, Google makes it even easier, plus superior metrics to track how well your ads perform. Don't forget about other opportunities for paid advertising, especially Facebook ads. The latter provides you with enough opportunities to adapt to different ad formats.
Local SEO
In the last few years, you've seen a lot of emphasis on local search marketing. In the coming decade, it will continue to be relevant as local businesses understand the importance of being discovered by local consumers.
- 85% of all customers use search engines to find local businesses
- 50% of local mobile searches result in a store visit by the user on the same day
You can once again use more gifts from Google to get started with local search marketing. You'll be able to see your listing show up the second someone does a Google search based on the keywords of the user via Google My Company. This includes appearing on Google Maps for your business.
Google also makes updating the listing simple so that nothing is out of date. As well as your social credibility, don't forget how valuable online reviews are. In places like Yelp, you'll want to inspire clients to post positive reviews. Starting conversations and sharing targeted content on social media lets you utilize inbound marketing. Inbound strategies draw clients to you rather than looking for them.
Content marketing
Content marketing is a major part of attracting a targeted audience as a connective string to the inbound marketing above. What's critical about content marketing is that, in order to make it worth the time of those consuming it, you need to make your content meaningful, relevant, and reliable.
You need to concentrate on producing content in today's age that can overcome pain points and remain evergreen. Thanks to Google”s vigilance using shortcuts or black hat SEO strategies just to get to the top of search engines won't function. "So often, as many like to put it, keep" content is king. You need to concentrate on mobile advertising, native ads, influencer marketing, and marketing automation to make content marketing work well.
Think seriously about mobile content, since 50% of all global devices are now made up of smartphones. This is going to affect digital advertising and how the brand is marketed by influencers. At just the right moment, automation tools deliver content to prospects on their mobile devices.
Remarketing
If they didn't react to your site's banner ads the first time, another crucial part of digital marketing is going after prospects again with marketing material. This works by means of cookies monitoring these tourists and generating new advertising on similar pages. To better target your prospects, you can also build new advertisements on your pages. The data you get from visitors to your site gives you useful data to tweak your ads to their points of pain.
Ultimately, remarketing lets you stay more active with customers, brand recognition helps, and conversions increase. You will also draw your rivals' clients, helping to pay back any money you put into making new advertising.
Responsive web design
To better target your prospects, you can also build new advertisements on your pages. The data you get from visitors to your site gives you useful data to tweak your ads to their points of pain.
Ultimately, remarketing lets you stay more active with customers, brand recognition helps, and conversions increase. You will also draw your rivals' clients, helping to pay back any money you put into making new advertising.
Although you're going to have to work with a web designer to make this work, for another aspect of RWD, you're going to want an SEO expert. AMP (or Accelerated Mobile Pages) is a new open source code that helps to load faster mobile web pages.
Google gives preference to the use of this by websites, so take it seriously. If you have a publishing site or post content to your website on a regular basis, it's particularly useful.
Email marketing
No doubt you've done some email marketing, but how successful is it at the right times to hit your intended targets? Email marketing is now a perfect tool for any other marketing strategy to produce more leads than possible. Your revenue and conversion rates can also be increased.
Email marketing is one of the most economical strategies out there if you're still suffering from overspending on other digital marketing. It's free in some situations unless outsourced resources are used.
It's also one of the most integrated marketing methods, as you can combine it with other media. Social sharing icons can be added, plus referral reward systems. When using compelling content, email marketing ultimately helps you shorten your sales cycles.
Social media marketing
No doubt that you have already posted content on social media. Yet, what can you do to make this year and the next more efficient?
Forbes notes different things in order to capture today's audiences, including automation to post your content when you know your audience is reading. Using post scheduling tools like Hootsuite helps greatly when reaching users in other time zones.
Plus, don't forget about hiring influencers on popular social media channels to post content for you.
Impressive landing pages
This is an issue that should become the center of the efforts in digital marketing. Both marketing experts reiterate how the nucleus of effective inbound marketing is landing page traffic.
The issue is that your landing page may not be very attractive at the moment. Solving this (in part) is down to web design, including where you put your Call to Action and advertising.
However, it goes beyond what you put on your website. To put advertisements for your site on related digital platforms, you'll want to invest in PPC advertising (pay-per-click).
Other choices include purchasing sponsorships, or just basic email marketing, with other businesses. In the latter case, it's a common technique to position a connection that takes the reader to your landing page for more content.
Be sure to add one on your homepage for CTA's to prevent complications. Even a CTA at the end of your blog gives your content a connective string to entice another visit.
Plus, pay attention to the debates 'over vs. below the fold.' Kissmetrics once noted that the location of the CTA depends on the landing page length. A page that is shorter means that you can put the CTA above the folder.
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