Ecommerce Digital Marketing Strategies to trigger traffic, cause conversions and produce profit
With each passing year, the proportion of overall retail revenues attributed to e-commerce has risen. This stable market is good news, but it points to rising competition on the downside. It can be harder (and more costly!) to attract the right customers for each individual e-commerce company.
Yet there are plenty of levers to pull in order to get more out of the digital marketing efforts for e-commerce. And now is the time to get started, just around the corner with the busy holiday season.
Here are six fast and efficient ways to start moving the e-commerce funnel with more online sales.
Google shopping ads- your first step to reach in-market customers
You can prominently advertise your products at the top of Google search results with a shopping campaign at the exact moment when people are looking to purchase the kinds of products you sell. Your shopping advertisements may include product images, price points, ratings, offers, and other key information that make it easy to "add to cart" for customers.
Once you have uploaded a product data feed to Google Merchant Center and linked your Merchant Center account to your Google Ads account, Google will automatically generate advertisements for your products whenever a user searches for a relevant query.
Remarketing will follow up
Approximately 2 percent of all Google Shopping ad clicks convert to purchases. Even if it does not lead to a sale immediately, a click represents a precious interaction between your company and your prospect. If you want to bring those shoppers back to your e-commerce website, you might have to do some extra work. That is where it comes to remarketing.
Remarketing increases the conversion rate for e-commerce because it reels back in on-the-fence shoppers. You can remind them of the pair of shoes they just looked at last week. They may be ready to buy now! You can even use remarketing campaigns to target people who have found you the next time they're on Facebook through Google!
Instagram shopping- Bridging the gap between search marketing and social marketing
Once you have set up an Instagram business profile and uploaded a product catalogue to Facebook (the parent company of Instagram), you are eligible to tag your products in your organic feeds and storey posts. Suddenly, if they want to make a purchase, the users who see your organic content no longer need to navigate to your website; instead, they can simply click on the product they are interested in and follow the link to your website's corresponding page.
Basically, the elimination of friction is what makes social shopping such a strong e-commerce marketing tactic. Instagram has effectively brought the power of search to social media by allowing your followers to effortlessly make purchases.
Customer reviews will boost conversion
All the social media efforts would direct traffic but they do not assure sales. User reviews make a big difference when it comes to instilling trust and driving sales. Consumers are cautious about spending their money with limited discretionary revenue, and few things are more reassuring (read: persuasive) than a glowing review from someone who has already purchased one or more of your products. Throwing ratings and reviews on your product pages is a time-tested, easy way to turn customers into more site visitors.
Pop-ups are productive
Pop-ups are another way to boost your e-commerce digital marketing strategy: the windows that temporarily take over the screens of site visitors to present additional offers to them. To entice a prospective shopper with a discount offer or to add another product to his or her shopping cart, you can use pop-ups. There is a bad reputation for pop-ups, but there is a reason why they are so pervasive. They're working! Particularly when a limited-time discount, a BOGO sale, is used to provide people with legitimately valid deals. Use them correctly and they can drive your company a tonne of additional revenue.
Win fresh clients with referral marketing
One last tip for e-commerce marketing: Use the power of referral marketing to turn your most loyal customers' enthusiasm into a steady stream of new business.
For those who may not know, the practice of incentivizing your clients to tell others how much they love your business is referral marketing. Of course, the concept is that your prospects are much more likely to trust their friends and family than to trust your ads. It's pretty similar to curating client testimonials tactically; the main difference is that it's more direct. Generally, your prospects trust their loved ones more than random individuals on the internet trust them.
Let your marketing strategy for eCommerce soar
No e-commerce business can succeed without a thoughtful, full-funnel marketing strategy in an increasingly crowded landscape. You've got to start brainstorming now if you want to keep the sales coming. You'll be inGet your marketing strategy for eCommerce off the ground!
No e-commerce business can succeed without a thoughtful, full-funnel marketing strategy in an increasingly crowded landscape. You've got to start brainstorming now if you want to keep the sales coming. You'll be in great shape with a handful of tactics to try at each stage of the marketing funnel. Hey, get to it! great shape with a handful of tactics to try at each stage of the marketing funnel. Hey, get to it!
