Not satisfied with your marketing efforts or feel that you are not getting the expected ROI out of the investment made. If you are looking for an advertisement strategy that won’t kill your investment and produce excellent results within your budget then Pay Per Click or PPC is the ideal answer.
What are PPC ads?
PPC stands for pay-per-click, an internet marketing model in which any time one of their advertisements is clicked, advertisers pay a fee. Essentially, instead of trying to "earn" such visits organically, it is a way of buying visits to your site.
One of the most common types of PPC is search engine ads. This enables marketers to bid for ad placement on the supported links of a search engine when someone searches for a keyword-relevant to their business offering. This gets your ad on the first pages of the search engines whenever anyone searches for your keyword.
40 percent of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers (SocialMediaToday).
What is PPC marketing?
Whenever our ad is clicked, we have to pay the search engine a small fee to send a visitor to our website. The fee is negligible when the PPC works well since the visit is worth more than what you pay for it. In other words, if we pay a click for $3, but the click results in a sale of $300, then we've made a huge profit.
From researching and choosing the right keywords to organize those keywords into well-organized promotions and ad groups, to setting up conversion-optimized PPC landing pages, a lot goes into creating a winning PPC campaign. Search engines reward marketers who, by charging them less for ad clicks, can produce appropriate, intelligently targeted pay-per-click promotions. Google costs you less per click if your advertising and landing pages are useful and pleasing to users, leading to higher profits for your business. So, if you want to start using PPC, learning how to do it right is necessary.
EMarketer reports that Facebook’s ad revenues are set to eclipse the entire print industry in 2019. As a result, marketers who invest in these advertisements are on the right track to reap benefits.
Types of PPC ads
A text ad is composed of the advertiser's written copy. The limits of format and character depend on the PPC platform you are working on. When users search for a keyword carried inside your PPC campaign on Google or Bing, text advertisements are most frequently activated by the Search Network.
Typically, a display ad is delivered in an image or motion graphic format. Advertisers must comply with the size and content requirements of PPC platforms that offer display advertising when creating their visual creativity.
Display advertisements usually show up and are available on websites across the internet for advertising placement. Advertisements are contextually placed on websites visited by the advertiser's target market.
After a searcher submits a query through a search engine or shopping engine, a shopping ad is typically delivered. Typically, shopping ads include an image of the item, the price of it, and any relevant specifications such as size, color, dimensions, etc.
For every $1 spent on Google Adwords, businesses earn average revenue of $2 (Google).
Major PPC platforms
Google Ads is the primary PPC advertising platform for Google. On its Search Network and search partner sites, Google offers pay-per-click advertising along with the picture and video advertising on its Display Network. YouTube advertising is available via the Google Ads platform.
Microsoft Advertising (formally, Bing Ads) is the PPC advertising platform for Microsoft. The platform allows advertising on its Search Network (Bing.com) and searches partner sites (including Yaha) to be paid-per-click.
On Amazon, over 46 percent of product-focused searches begin. For e-commerce retailers, Amazon Advertising is the fastest-emerging PPC platform. Amazon empowers advertisers on Amazon's shopping network to create display- and shopping-focused campaigns that promote their products.
According to Formstack, PPC ads are one of the top three generators of on-page conversions.
Benefits of PPC advertising. Should I try PPC ads for my business?
For your advertisements, you set the maximum budget
You are locked into a specific rate with other kinds of advertisements.
Within your budget, the PPC allows you to work. That means you can constantly alter your ad budget within your limits, whether you're a multi-national conglomerate or a mom-and-pop in a small town.
When someone clicks on your ad, you only pay.
With many types of advertising, no matter how many individuals see it or contact you because of it, you pay the same amount for your ad spot. One of the main PPC advantages is that you pay per click. This means that when someone interacts with your ad, you only pay, providing a conversion opportunity. However, you're not going to go over your cap, because you can set your maximum spending ahead of time.
Even if your search engine rankings are not high, you can compete.
If your site doesn't rank well in search engines, through PPC, you can still promote your business. With PPC, even if you have just launched your website, you will get an advantage on your competition. This is one of the most significant PPC advantages for entrepreneurs, as it helps them to compete with businesses that have been around for decades for new customers.
You can test different advertisements easily,
In order to optimize your marketing strategy and see the advantages of PPC advertising in motion, each PPC provider monitors stats on your advertisements. They all monitor the same basic stats, such as clicks and how much you're paid, and details unique to the provider. You can still refine your PPC strategy, whether you're on Google, Bing, or Facebook. If you get worthwhile returns from your investment, these stats will show you. If you're not, in a matter of minutes, you can change things quickly.
More market recognition can be achieved.
When your PPC advertisements turn up more often, your brand will be seen (and later recognized) by more individuals. That's perfect for building the image of your business online, even if people don't first click on your ads.
A PPC marketing campaign can be launched in no time.
Do you want PPC ads to be deployed before lunch? You're going to do it! When you have all your other information laid out (like the ad text and landing page), you can configure PPC in a hurry. You don't have to sign a contract, you just set it up and go, or lock it into a five-year deal. Soon after launching your campaign, you'll start seeing the benefits of PPC ads!
You are able to meet your perfect clients
Another of the top advantages of PPC advertising is that you can specifically target your advertisements to the people most likely to become customers. You may decide which keywords potential customers are looking for when searching for information about your industry, products, or services by conducting keyword research. Then you can bid on these keywords and get in front of those users with your ad. Based on features such as their profiles, preferences, past online behavior, and more, you can also tailor your ads to users. You can also send advertisements to individuals who have recently visited your website but have not made a purchase by using a technique called remarketing.
Since it became a marketing tool, foduu.com has been running with PPC. Our PPC consultant team keeps up with every big PPC source, so they know what's going on at all times, and they're not afraid of our customers going the extra mile. Contact us online or at +91 786 938 6777 or +91 881 730 4988 to begin developing a PPC plan tailored to the needs of your company!