Not having as much traffic as you'd like on your website?

In order to optimize your website for user experience and help you achieve greater online visibility, here are a few important criteria that your website must fulfill.

Search engines want the websites that users want at the top of their results to be displayed. And for user experience, these pages will be configured. You will boost both the rating of your website and the on-site experience of your users by applying our suggested guidelines. This means you will be more accessible online and they will be more likely to perform key actions when your user visits your site. All this depends on your website design in India.

Aspects of a good web design and the importance of hiring the best web development company in India

Do you have HTTPS or HTTP connections?

In order to make sure your site has an HTTPS link, you need to verify that it is not HTTP. In order to protect against third party tampering, HTTPS authenticates a website and web server that a user attempts to access and offers encryption. Google revealed in 2016 that they were going to mark pages that were not HTTPS as' not safe' from 2017. As a result, the form of the link has become a ranking factor for Google, and Google will penalize sites that do not have an HTTPS connection.

You'd find that most of the highest-ranking pages use HTTPS encryption if you do a fast Google, so it's crucial that you follow this basic standard.

By obtaining an SSL/TLS certificate, you can enforce HTTPS. You need to create and send a CSR (Certificate Signing Request) to an SSL/TLS provider to do this. The certificate can then be installed on your site.

Alternatively, on your behalf, you might simply get a digital partner to do it.

Have you optimized the pace of your website?

Site pace is another significant factor that you need to remember. Simply put, users like fast websites. No one on a website that takes a long time to load is going to stick around.

Did you know that for every second that it takes to load a mobile page, conversions will drop by 20 percent?

They would potentially end up moving on to one of your rivals as a result. Another element of user experience that you need to think about is this. And Google uses loading time as a rating signal since it affects the user. So you need to make sure that the speed is configured for your platform.

From the perspective of user experience, trying to minimize your load time can have a huge effect on your website's performance. They're not going to get annoyed with trying to use your platform, they're going to have faith in the quality of service and then they're more likely to take key acts.

Loading times are about a second faster for top-ranked mobile URLs than their desktop counterparts.

In order to increase your page speed, what can you do?

Simplify layout

The loading of all the components that make up a web page takes time. For instance, your videos, pictures, stylesheets. Combine your stylesheets to simplify this because you just need to download one. And instead, put your photos within the CSS.

Image Optimization

Make sure that you compress images and correctly format them so that big data files do not need to be loaded by the browser. When saving a picture, you can use Photoshop or Illustrator's 'Save for Web' option. Or you can use a free online app that does it for you, like


Try to reduce the number of URL redirects you have on a website. HTTP uses a redirect to take the user to an alternate tab. Since it makes an additional request, it will raise the load time. Some redirects, like 301 redirects, which lead to a permanent page, are important. Google, though, tends not to use them when you don't have to.

Improvement of Server

To increase your server response time, make changes to your server. The user must link to your web server each time your website is loaded. Google advises the answer time to be less than 200ms. By upgrading your CPU or Disk resource, or using a CMS that caches page data, you can do this so that all the data doesn't need to be loaded every time. 

Most importantly your website should be mobile-friendly

You must ensure that your website is mobile-friendly, whatever you do. Did you know that, since it is not mobile-friendly, 27 percent of customers leave a website? Mobile traffic has increased dramatically and is going to continue to increase. Google announced in 2015 that more Google searches take place on mobile devices than on computers." Therefore in its indexing, Google prioritizes mobile over desktop. On the desktop, pages that perform poorly on the mobile will not score very well. This means that if your website is not mobile-friendly, you will lose massive amounts of traffic to your rivals. Many pages (85%) on the web meet mobile-friendly criteria, so it's crucial that you're not in the 15% or you're going to struggle to be competitive.

Be compatible across all devices

Responsiveness and cross-browser compatibility is imperative. You need to follow fluid formats so that the web pages can easily adjust in a wide variety of screen sizes. Instead of pixels, these layouts are based on percentages and make the website more flexible for users. Learn all about reactivity.

Site Speed Enhancement on smartphone

If you have incorporated any of the site speed measures above, then you will hopefully have already met these requirements. If they don't use WIFI, you'll want to have a minimum loading time because 70% of mobile network connections occur at 3G or slower speeds. And if it takes a long time for your users to load your website, they'll move on to a better place.

Mobile-Friendly Content

Your content should also be mobile-friendly. You want the user experience to be the same on your desktop and smartphone. You don't want to include content that can't be seen on a mobile device. You also want to use a basic page design that flows down the page and guides users into their customer journey to the next level. Often use legible fonts in order not to require users to zoom in to read the text.

It's important to remember that these are just some of the technical aspects that you need to think about to get users on to your website. When rating a site, Google takes hundreds of factors into account, but it's crucial that the basics are at least protected.

You need to make sure that you have content on your site that users can connect with in order to be successful and achieve long-term success. So, if you have an HTTPS link, a mobile-friendly platform, and you've increased the speed of your site, you're going to need to adapt your content to meet the needs of your users.

Nothing can be more disappointing than investing on website designing but receiving a website with poor performance. Certain important aspects need to be considered if you want your web design to be successful. Only a good web design company in India closely incorporates such important attributes into your website design to make it flawless and helps it acquire huge traffic on search engines. Hire an affordable web development company in India for an impeccable website design that makes you stand apart from your competition providing an invincible online presence and helps you achieve your business goals- more sales, more profit, and increased return on investment.