If I ask you, what is the first thing that comes to your mind when I say chocolate? Cadbury Dairy Milk isn’t it? Of all the chocolate brands in the world, including the ones you like, Cadbury holds a special place not just because of its taste but because of the beautiful calligraphic representation of the word which is of course the logo of the company. This is just an example of the importance and impact of a powerful eyecatchy logo, how it can effect the reputation of a business and how it can make your brand memorable.
In this article we will discuss about:
Table of Content
What do you mean by a Logo?
A logo combines words with graphic elements- images, shapes and colors for two distinct functions. It provides the company name to the public and produces a visual representation of your brand.
There are a few elements that should work together to establish your distinct style when choosing how to design a logo. While some logos only use a few components, others use them all. It's critical to be familiar with all of these concepts regardless of which one you decide to incorporate into your logo in order to make the greatest decision for your company.
Elements of a Good Logo Design?
Color - Choosing the color of your logo does not mean choosing any of your favorite color. The color should represent the value of your business. You can use just one color or a combination of two or maximum three colors. But the color should be decided after discerning the psychology of your audiences. Bright colors usually signify peppy products like red color for the coca cola brand. For products related to babies or woman soft colors should be taken into consideration. On the contrary if your business deals with men, you can use colors as bold as black. Metallic variants give the logo a contemporary and polished look.
Image - Before deciding about the image, you need to understand that your logo gets the top left corner small place as its position. So your image should be compatible with that space and should be clearly visible and understood in the small size allotted. Also the image should be relatable either with your product or service and if not with both of them, then atleast with the brand name like the bird in Phoenix company logo.
Typography - Typography, to put it simply, is the look, feel, and structure of the fonts used in your logo text. To produce a memorable logo design, letters can be positioned differently, stacked on top of one another, turned around, or in many other inventive ways. Here, designers must keep the positioning and appearance of the characters consistent. Overall, one has the option of using a monogram, one letter (such as an initial), or the complete brand name.
Tagline - A tagline is a short phrase or group of words that expresses the essence or spirit of a business. It typically appears beneath or around a logo. This can be useful for explaining what your company does or stands for. Taglines are not a need for all logos, but they can create a statement, communicate your brand's message, and raise brand awareness.
The Latest Logo Design Trends 2022
Well, this was a basic explanation about what a logo basically consists of. But with the changing time and trends, the logo designing has also changed absorbing latest trends and innovation. Some of the modern logo design trends include:
Retro logos - As the name suggests, these logos include the touch of old times. These kinds of pictures will endure for years to come in order to transform an important idea or a mundane, time-worn concept into a brand-new, captivating, and visually appealing illustration.
Blurred logos - Sounds strange. You must be wondering how an unclear thing can help you define your brand so clearly. It's very compelling and unforgettable to create a blur effect for your logo, and it embraces the opportunity to include animation.
Stretched characters - In order to create a sense of limitlessness and infinite space, designers are also experimenting with stretched and continuous letters. This certainly broadens the idea that type can be expressive for brands even further. There will be a lot more interest and visual variety when personalised typography is incorporated to really delve into deeper meanings for brands. It can be to emphasize on a particular letter of the brand logo or distort any word to signify something.
Logo with scribbles and sketches - This is yet another strange trend but emphasizes on keeping the logo design simple in its core. Expect to see more scribbles in 2023. As opposed to the cleaner, more "manufactured" logos you've seen in the last several years, expect to see more logos that have that raw, unfinished appearance. This fashion is unpolished yet refined and straightforward.
Bold letters - This can be to give the logo a dynamic look and making it more noticeable and clear.
Layering and overlapping - Logos with layered elements will become one of the most popular logo design ideas in 2022. Designers are experimenting with geometric shapes, fonts, and colour combinations to produce vintage logos with a modern twist.
Shaping typography — There are two types of these logos: those in which the typography dominates the imagery and gives the logo an emblematic shape, and those in which the typography is nested within the imagery and gives the imagery structure and shape. These logos demonstrate how text and graphics may coexist together.
What can a Logo do for your Business?
A miniature art (logo design) can give so much credibility to your brand and make your product and service so reliable. This is the power of LOGO. A well designed logo can give your brand a strong recognition, gives a good first impression, makes you stand out in the crowd and give you a competitive edge. Still not convinced, let’s take a look at the following statistics.
Importance of Brand Logo for your Business
Why do I need a Logo for my Business?
Qualities of an Effective Logo
Pros & Cons of Logo Design
A logo is the very first thing that everyone notices it first. Its exactly like your face and clothes you wore. Just like clothes, logo is also important. Every company wants that their companies’ name will shines like a twinkling stars in the galaxy full of competitors. Because everyone wants to stand out from crowd, every company wishes about reaching heights. Let's see what are the advantages & disadvantages of a logo.
Benefits/Pros/Advantages of Logo Designs
1. Creates your Identity
When you select a logo for your company, then it will showcase your name. Like everyone calls you by your name, it means that its your identity. And anyone identify you by calling your name exactly with logos. So it is very important to have a good name, here I am talking about a good logo design.
2. Logos Leaves Impression
Butterflies have unique color impressions, same with logos. Logos leave a unique impressions in our mind. If someone asked you regarding four circles, then it will suddenly reminds you of Audi, a luxurious car. So its important for a logo to look unique and classy.
3. Legally Helps You
A logo can be treated as copyright, in simple words you can use your companies’ logo like your license. You can easily do branding and promotions. If anybody use your logo or designs then you can file a case of copyright.
4. Makes you Trustworthy
If you’ve a logo and a good company name, then people will trust you, because what they thinks that, if a company have unique logo and name it means that company have goals and that company will run fast in future. Or long lasting.
5. Stands out from Crowd
Your business logo tells consumers what makes your business unique, so make sure you dare to be different with your logo. No, but your cafe is the only one committed to sustainability, and the green rustic logo makes that message clear.
A well-designed company logo can convey everything from your company's background (professional, relaxed, fun) to its mission (entertainment, efficiency, innovation) with the right icon or font. In other words, your logo is a forum for communicating your value and showing consumers why you are different from your competitors.
6. Improve Brand Loyalty
Businesses earn brand loyalty by consistently delivering high-quality products, paying close attention to customer experience and service, and being consistent in all aspects. It takes a while to develop brand loyalty and eventually you will get repeat customers. Customer acquisition costs five times as much as customer retention. Therefore, if you want to grow your business with minimal initial costs, you need to focus on building engagement with your brand in your consumer base. The logo plays a key role in invoking loyalty in the hearts of your devoted followers. A familiar symbol that conveys reliability, availability and quality. Consumers will be drawn to your store because of your logo every time they go to the market to buy what you sell.
7. Attract Target Customers
One of the company's main goals is to attract more consumers through intuitive marketing techniques. The logo appears prominently on promotional materials and forms the basis of marketing campaigns to attract target customers. This is how it works. Logo designs, including colors and styles, are in sync with the ideology of the business and the products it sells.
For example, if you choose a particular color palette for your logo and branding, you want to evoke a particular emotion. Red represents a loud, passionate and young brand. Blue represents calmness and spiritual awareness, while yellow represents cheerfulness, friendliness, energy, etc. Each color appeals to a specific demographic and attracts them to the product.
8. Enhance your Professionalism
In the world of trading, there are certain rules for establishing a stable and professional business. These attributes help businesses gain the trust of potential customers and increase their chances of conversion. It's on top. However, logos play an equally important role, if not more, in demonstrating a company's professionalism.
Disadvantages/Cons of Logo Designs
1. Complex logos
Complex logo designs don't look good when scaled down to a smaller size. Business owners need to use their logos on small business cards, pens and other products, which makes the logo unrecognizable.
2. Negative impression
Sometimes a negative name or loge shape size will impact negatively. Because there are various elements, which ruin your goodwill, because your competitor never leaves a chance to troll your company.
3. Use of technical jargon
If you use a very complex and complicated words or language, which is not understand by your customer, then they will avoid purchasing it. So its better to use simple and sober words and designs, which can be easily understandable by anyone.
4. Copied designs
If you are copying someone’s design or logo, then there action will be taken by that company, and second thing is that; public wants something new and copied designs creates a negative impression.
5. Using outdated design
Another drawback is that such logos are outdated. The Cadillac logo is an example of a complex logo design that needs to be consistently redesigned. With each redesign, the goal is to simplify things a bit more. However, repeated remodeling can sometimes lead to viewer confusion and damage the company's reputation.
Importance of Hiring Professional Logo Designing Services
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